We got frustrated with the same old underwear being churned out by designer brands and high street stores and decided it was time to focus on comfort and convenience. We have tried to update mens underwear by creating super comfortable styles from soft and sustainable materials that are all ethically produced in Sri Lanka. We make underwear interesting in every way we can and keep it convenient by delivering a fresh pair every quarter with our Quarterly Underwear Club.

Yes, incredibly soft. Bamboo fibres are broken down and spun into a yarn, which is then combined with the ideal mixture of cotton and elastane making it soft and stretchy. It’s got to be tried.

Our Shorty is not strictly designed as ‘enhancing underwear’, but to make men feel more confident in their underwear. Our unique ‘comfy pouch’ adds volume and generally makes men feel less self conscious when in their underwear. You never know when you might end up in your underwear and even if you don’t, why not feel more confident.

Unfortunately, like all underwear retailers, we are unable to accept returns for hygiene reasons. If you are unhappy with the product, please do provide feedback and we’ll see what we can do.

Every part of DaDa underwear is truly premium, which has a cost, but also a ‘feel good’ factor:

-The fabrics we use are made using bamboo rayon and organic cotton, which is roughly twice the cost of normal cotton.

-Our underwear is produced ethically with manufacturers that are audited regularly and pay their workers a ‘living wage’. This costs a lot more than the ‘Made in China’ label on most underwear.

-Since, we are a small brand, our volumes are very low, which unfortunately costs more, but also ensures you aren’t wearing the same underwear as every other guy.
-Our underwear comes in beautiful boxes made from recycled tea paper. Beats the standard plastic packaging you usually get.

In a recent survey, 83% of customers rated DaDa their most comfortable underwear. For something we wear every single day more than any other item of clothing, we think its worth investing.

We recommend you have a think about the way you like to wear your underwear and then use our measurements below to guide you.

You wear underwear all day, everyday so it’s important to get the right fit. If you like a tight fit, go down a size and if you like it loose, go up as theres plenty of stretch to keep them snug.

With the retro, the fabric has no stretch so use the ‘extended waist’ measurements to gauge how much room you will have.