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RETRO. Stylish update to the classic 'boxer'. Slimmer fit sits tight under your trousers. Retro running detail makes you run faster.

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VIEW COLLECTION
SHORTY. Low-rise waistband enhances definition. 'Comfy Pouch' provides comfort, volume and support. 'Hipster' fit makes you desirable. Try it.

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VIEW COLLECTION
TRUNK. Longer legs to reduce 'chaffage' Innovative three-panelled 3D pouch. Comfy Timeless fit for the modern man.

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LONG JOHNS. New for Autumn 2013, we are launching a range of long johns with the same fantastic prints.


DaDa was started from the ground up.  We understand what men want and create underwear that fits.  Manufactured ethically from natural fabrics with our distinctive pastels, stripes and polka dots.


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VIEW THE JOURNEY

DaDa was created with the intention of making mens underwear interesting. We have tried to fuse many of the things that interest and inspire us: art, style, design, photography and the great outdoors.


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VIEW BLOG

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DaDa make comfortable mens underwear in a range of different styles to suit each mans taste and lifestyle.  Underwear brands have been churning out the same styles in the same fabrics for far too long and we are changing this.  We have developed luxuriously soft fabrics made using interesting fibres such as organic cotton, bamboo and seaweed. 

We have also acknowledged that different men have different preferences and different lifestyles so we designed different styles of underwear to match.  Whether it’s a brief for playing sport or a boxer for lounging, DaDa has your underwear needs covered. 

We are a mens underwear store that will focus on creating the best underwear.  As long as we do this, people will appreciate what we do and come back every time they need underwear and tell their friends. 

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